Up in Smoke
A corporate Promo for Sky News Arabia's coverage of the Syrian conflict.
The promo starts with the sentence "Look Closely" and displays Syria related imagery and the names of different key cities of the conflict in smoke explosions and debris, until it reaches a humanitarian climax showing the real victims, and ends with the tagline "Now..and Everywhere".
The concept was developed to convey the idea that even though regional and international media is not allowed in Syria, we still cover the events in detail and unbiased manner, touching on all sides, key cities and the overall situation.
Creative Director: Animators: Editor:
Habib Feghali Saad Ahmed Varouj Joulfayan
Habib Feghali Saad Ahmed Varouj Joulfayan
Mustafa Mezzawi
Latif Ghouali
© 2013 Sky News Arabia
Concept Art and Matte Paintings:
All design were created on Photoshop using high resolution images
"Look closely"
Syrian flag
"Douma" (syrian city)
Resistance
"Homs" (syrian city)
"Aleppo" (syrian city)
Syrian Army
"Daraa" (syrian city)
Free Army (rebels)
Un-used designs
Initially the concept was covering the region rather than just Syria, but we found it more relevent to the country than anywhere else.
...
"Baghdad"
Lebanese Flag
"Gaza"
"Now"
©2013
