Yana Mode / Brand Identity
Client → Yana Mode
Yana Mode is a UK based technology startup that is redefining people’s interaction with African fashion by digitizing the existing offline fashion design, sales / procurement, and marketing processes; using cutting edge digital techniques.
The word "Yana" means to blossom. Apart from the logo reflecting the meaning of the brand, we also decided to infuse patterns to show the artistic side of the brand as it relates to different African prints. The flowers symbolise happiness and abundance, fortune and prosperity. The logo successfully embodies and projects a modern and African touch for the brand.