The Illustration | 插画
Straight-forward and simple illustration were use for easier greetings
identification; eg, the literal translation for 龙马精神 is dragon and horse
wide awake, thus showing that they are having coffee. This easy and
fun guessing game encourages participation from more users.
Besides that, cultural elements were put into thought in the design
process, three Chinese auspicious colour, red, gold and green were use
with blue to balance out the warm tones.
identification; eg, the literal translation for 龙马精神 is dragon and horse
wide awake, thus showing that they are having coffee. This easy and
fun guessing game encourages participation from more users.
Besides that, cultural elements were put into thought in the design
process, three Chinese auspicious colour, red, gold and green were use
with blue to balance out the warm tones.
Client: Eco World Development Group Berhad (EcoWorld)
Agency: 180 Degrees Brandcom
Production: Studio Behind Ninety
Production: Studio Behind Ninety
Creative Director: Book of Lai
Lead Illustrator: Chein Shyan
Illustrator: Book of Lai
