HP India's Campaign - 2018 #ChhupaRustom
HP India required a 360 degree surround campaign for it's mega print campaign for 2018 #ChhupaRustom. It was about how a father who stole print outs from his office for his kid's assignment.
We conceptualized and executed a series of videos titled #PandeyPatrol as a pre-launch with popular Bollywood actor Sanjay Mishra, playing the role of an office admin and talking out petty thefts.
Then we did an influencer video with Ssumier Pasricha aka Pammi Aunty as a post launch activity where he talked about the protagonist from the film, Rustom.
The campaign was a huge success and was well received with the audience.
We conceptualized and executed a series of videos titled #PandeyPatrol as a pre-launch with popular Bollywood actor Sanjay Mishra, playing the role of an office admin and talking out petty thefts.
Then we did an influencer video with Ssumier Pasricha aka Pammi Aunty as a post launch activity where he talked about the protagonist from the film, Rustom.
The campaign was a huge success and was well received with the audience.
Pandey Patrol Episode 1
Pandey Patrol Episode 2
Pandey Patrol Episode 3
Pammi Aunty reacts on Chhupa Rustom
