Brief: Put together a digital strategy with a raft of different ideas for ways in which the product and brand can be promoted online
The product is already popular with two main areas, Mums buying for Kids and Sports people. As mums are likely to buy sun protection for the whole family, I have decided mainly to explore this area and the idea of mums becoming 'Family Defenders'. I thought this would be fun and engaging for children as well as making mums feel like a hero in a light hearted way.