Furever Home Branding
Furever Home is a special donation campaign meant to raise awareness of local animal rescue efforts in order to help shelter pets find the loving homes they deserve. Because the campaign was sponsored by an upscale pet food brand, the primary goal for the logo and brand system was to compliment the pet food brand's sleek, upscale appearance. This ensured that the campaign would spark interest among consumers who buy the premium pet food and wish to support local animal rescue causes. However, it was also important to the client that the brand maintain a friendly and approachable feeling as well. The end result carefully balances these goals with a level of refinement that remains welcoming and unpretentious.
