Dreamapp - Branding & Visual identity
Icon construction.
The symbol:
It is the combination of the letter "D" that stands for "Dream" and a crescent moon, a symbol for night and sleep. The overall design is rounded and smooth showing the comfort of sleep, opposed to using sharp edges that would suggest boldness and roughness, characteristics that we don't associate with sleep.

The color:
Purple is a color that borrows most of it's meaning from blue. Symbolizing calmness, peace and serenity with a hint of mystery to remind us of the magical nature of the dream word.
Colors.
Typeface.
App mockup.
T-shirt concept.
Dreamapp - Branding & Visual identity
6
70
4
Published:

Dreamapp - Branding & Visual identity

6
70
4
Published:

Tools