Art director: Zsolt Balogh, Csővári Nóra, Babucs Péter

Copywriter: Juhász Éva, Grósz Ádám

Creative director: Peter Tordai

Designer: Eduárd Sík, Mendrei Zoltán, Richárd Fülöp

Creative idea explanation: Hungarian Telekom is one of the biggest sponsors of the country's Olympic team. Financially. But we wanted more: position Hungarian Telekom as the biggest, emotional sponsor. Helping the olympic athletes by feeling the support of the people and making people experience that their support does count. When you watch the games, your heart beats for your team. Is it possible to make the Olympic team to physically feel these heartbeats, even if they are 1500 (onethousandfivehundred) km away from home? We said yes it is. We created gadgets that are able to turn people's virtual support into a tangible sensation. These gadgets travelled to London with the athletes. Every time someone sent a message from our website, the gadgets received it as a heartbeat and created an encouraging experience right in the hand of the athletes. People became proud and dedicated supporters of the project so heartbeat sending spread like wildfire. We transmitted 28000 (twentyeightthousand) heartbeats, imagine it as a stadium filled with people all cheering for the Hungarian Olympic team!