IMPLANTISS REBRANDING
Client: IMPLANTISS COMPANY
Location: Ukraine, Chernivtsi
Product/service: materials, tools and training programmes for dental implantologists; best solutuons from leading European implant manufacturers: botiss biomaterials (Berlin, Germany) and Global D (Brignais, France).
Location: Ukraine, Chernivtsi
Product/service: materials, tools and training programmes for dental implantologists; best solutuons from leading European implant manufacturers: botiss biomaterials (Berlin, Germany) and Global D (Brignais, France).
Challenge: Our task was to develop corporate brand that helps implant surgeons to select optimal solutions for dental implantation; formulate a brand strategy; develop verbal and visual communications.
Background: Today, there is a huge variety of materials, instruments and equipment for dental implantation on the market. At the time market researches have been done by our agency, the number of implant trademarks in the world was more than 2,000. There are more than 100 implant brands in Ukraine, and this number has been increasing due to the expansion of implant manufacturers to the markets of developing countries. The existing techniques and treatment protocols are constantly being adjusted and modified and the new technologies are permanently emerging.
Background: Today, there is a huge variety of materials, instruments and equipment for dental implantation on the market. At the time market researches have been done by our agency, the number of implant trademarks in the world was more than 2,000. There are more than 100 implant brands in Ukraine, and this number has been increasing due to the expansion of implant manufacturers to the markets of developing countries. The existing techniques and treatment protocols are constantly being adjusted and modified and the new technologies are permanently emerging.
In such situation it is very difficult for a modern doctor to keep pace with work, and following all the innovations, and being aware of the trend technologies. Our target audience (such as implant surgeons) needs a company that is a practiced expert, who can explain complex things in a clear, understandable language. It can help surgeons navigate through the difficult choice of materials and techniques, and provide professional support in raising questions.
In graphic part, it was necessary to find a solution to show implantation without using banal images of teeth or implants. The solution must transmit:
MATHEMATICAL ACCURACY, RELIABILITY, AND CLEAR ALGORITHMS
OF THE PROPOSED IMPLANT TECHNOLOGIES.
We proposed an original idea: implantation can be represented by inclusion one geometric figure into another:
MATHEMATICAL ACCURACY, RELIABILITY, AND CLEAR ALGORITHMS
OF THE PROPOSED IMPLANT TECHNOLOGIES.
We proposed an original idea: implantation can be represented by inclusion one geometric figure into another:
and evolved it:
Moreover, such a pattern is a stylized image of a surgical kit for implantation.
Main idea: A surgeon can have various difficult situations during the practice, but
we definitely have the best and accurate solution for each task.
we definitely have the best and accurate solution for each task.
Agency: WIZART
Strategist: Igor Suvorov
Art Director and Designer: Natalie Suvorova
Designer: Artem Dvorzhak
Copywriter: Iryna Malinina
