Art'PressYourself - Art direction

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Art'Press Yourself

Art’Press Yourself (APY) is an association that aims at promoting afro urban culture’s values and diversity.

Once a year they plan the APY festival around uniting themes and playful educational activities for a multicultural audience.

I worked with them on this 2018 edition, to promote this up-coming event (social media, display, flyers, kakemono) and some to come (press announcement, presentation booklet, infographic).

Art direction & Visual Identity : Harold Ngano
Photo credit : Art'PressYourself

Work

For this 4th edition, the APY Festival's theme was the nigarien afro-beat musician, Fela Kuti.

Under the hashtag #FELAFRICA, the promotors wanted something new, much more colorful and eye catching than the last editions.

It felt to me like the hole identity also needed dynamic and structure so these were the challenge here !

Social media campaign

Maybe more important than a print campaign a social media one. The promotor's public and communication relayed a lot on it, so the identity had to remind strong and coherent.

Editions

The presentation leaflet and the press announcement were made to tell more about the association it's purposes, achievements and goals. I wanted to stay on the same note as the festival supports with something lively and attractive to the eye.