We’ve all been there, getting to the airport, be it for business or pleasure. Really excited but also a bit nervous because of all the hassle you have to go through before you’ve made it to the clouds. The endless waiting lines at the luggage check in, your luggage being just a bit overweight, the nerves at customs, the bleeping control gate, the unfriendly police officer checking your passport, all things unpleasant about travelling.
Finally, if all goes well, you are free to go. This is where The Cloud Club comes in. On airside in Eindhoven Airport, The Cloud Club is there to fulfil your last food & drink wishes before you go up into the ... clouds. When our client asked us to come up with a name, tone of voice and branding for their airside restaurant this is what we were thinking about; the euphoric feeling when you pass customs and are finally ready to fly. The ‘Club’ in the name points out that you are now part of the happy few going to a better destination.
So the Cloud Club is all about celebrating you going up in the air. This idea is expressed within the name, the bold type, the straightforward yet fun tone of voice and the happy color palette. No silver lining needed!
Oh and we forgot to tell you that we also created the entire interior of The Cloud Club. Check it out here.
