Video for automation strategy
Video production and edition made for a drill rig manufacturing company. The idea was to make a video about one of the features of this rig, so that it could be used for marketing automation.
The marketing automation flow is as follows:
• Person visits x number of times any of the pages related to this product.
• One day later if the person hasn't request a quote or make any contact, an automatic massage is sent to that person. The message thanks the person for been interested in the product and tells about a feature about that machine, and invites the person to watch the video of that feature.
• The flow continues with different triggers depending on the actions taken by the person... but that a different story.
About the video
I made the video using no more than one Canon DSLR, a tripod, two lenses and Adobe After Effects + iMovie. Oh and some audios from Youtube library. The wind was so strong that I had to detach the audio and put Diesel engine sound + metal hits to make it sound good again.
Hope you like it!