Jaguar online store
Website design for Jaguar online store selling branded merchandise such as clothing, books and accessories. This project was designed in conjunction with a website for Jaguar’s sister company Land Rover. You can see the Jaguar store here and a profile of the Land Rover store here.
I designed the two sites whilst working at London digital agency Keytree. Our team included myself as the sole graphic designer, a UX designer, two project managers, multiple developers, and a representative from JLR (Jaguar Land Rover) who joined us in-house for the duration of the project.
JLR did not have a dedicated online space where they could sell branded merchandise, so we started with a clean slate. The two sites had identical structures and backends, we simply re-skinned them for the two brands. I designed every screen of the website for desktop, tablet and mobile devices. Additionally I designed promotional banners and pop-ups, as well as a suite of email templates.
Working on such a large, intricate project was bound to present challenges. These included being a guest user versus a registered user, delivery options, gift options, creating an account, and also the technical limitations that are involved when you are aggregating such a large range of items for sale. I worked closely with the whole team to overcome all of these obstacles.
This was the first large e-commerce project I was involved in, and I gained invaluable experience and insights working with the Keytree staff, in particular their UX designer. After returning to Australia I continued to freelance for them. You can see another Land Rover project I designed for Keytree here.
The homepage.
Product detail page: users can zoom in for greater detail by hovering over the thumbnail.
Search results page.
Search results page.
The homepage: desktop and mobile views.
Mobile views: homepage and shopping cart.
Order acknowledgement email.
iPad: search results page.
Some of the screens from the shopping cart process.
Some of the screens from the shopping cart process.
Some of the screens from the shopping cart process.
Some of the screens from the shopping cart process.
Some of the screens from the shopping cart process.
