An in-store activation at Adidas Originals Linking Road store, Mumbai, to launch the holi collection designed by Pharrel Williams on his visit to Mumbai for the festival.
Embracing the Holi festival’s celebration of color as a sign of optimism, acceptance and harmony the Hu Holi campaign is Pharrell’s vision of the adicolor franchise through 4 distinct color lines – red, blue,yellow and green. The product and colors are equal hero’s in the design, striking in texture, movement and saturation.
Proposed Design
Event Images
