Conservation Defense
The Land Trust Alliance, a national conservation organization, created Conservation Defense to ensure that land trusts would have what they needed in times of crisis. To promote the Conservation Defense, O2 Lab created a subbrand that connects the individual with the whole. Using nature photography combined with color and typography, the system allows the Land Trust Alliance to provide a variety of communications to keep its members informed and prepared.
Creative Director: Robert McVearry
Tucked inside the main Conservation Defense piece is this smaller piece promoting Terrafirma, the Land Trust Alliance's charitable risk insurance pool service, which is owned by participating land trusts.
