The “Minimalistic” was the design keyword that I focused on this project. 

Packaging Design

Icon Design

Product photos retouching

Consistent design across devices and format

Since Raycon was a start-up company who were expecting to launch soon at that time, their main goal is to create trendy and minimalistic looking brand image. Not only followed the overall restricted brand style guidelines but also added simple and detail oriented mood on the package design. To new customer feels this product has cutting edges technology and make it look elegant.

The package includes the printed graphics like user manual and warranty card which has full information about the product.

When the customer got their package and unboxed the products, they must be eager to use the product right away. But they feel frustrated when they confronted the thick user manual which looks like a textbook. By considering the user’s struggle point, I add the casual style quick start guide graphics which can be read easy and fast. I manipulated the icon designs, product illustration, and short copy to deliver the information quick and easy

Raycon have been seizing the opportunity to be seen on the press by co-founder and celebrity Ray J. In the TV shows which was recorded with other celebrity, We wanted to give an impression to them. Thus I and other graphic designer develop the template design for package cover which can be utilized to generate special celebrity’s edition package. As a result, we got a good ripple effect mentioned in the variant media platform.