The approach was A) to use the power of sharing (via Facebook, Twitter, Vimeo, email, YouTube, downloads, and an iPhone app) to make everyone aware of his new solo music plus showcase his performance and B) to let the audience focus by adding just one track every week and accompanying each track with a super slowmo hi-resolution video.
We developed a concept to promote his music in a fresh and viral way. The background of the website consists of a video specially shot in high speed format working together with Daniel Ashes and Menno Mans.
Besides the site itself, Momkai made a unique custom videoplayer for integration with Facebook. We designed a limited edition physical edition of Open Loops as well.