Webkinz is a series of plush toys that come with codes which allow players to adopt virtual pet versions of the toys on the Webkinz World website. Once adopted, players can care for their pets by feeding, clothing, playing and housing them in a virtual environment. With over 13 million unique users, Webkinz has earned several awards since its release in 2006.

In addition to purchasing plush toys to maintain membership, users can also subscribe to a “Deluxe Membership” that offers much in they way of additional content. The marketing department at Ganz wanted to create an easier way for users to see the perks associated with the various subscription tiers and choose which best fits them. They also wanted to make sure that this website maintained the look and feel of the Webkinz brand, as users would be sent to this site directly from the in-game environment.

- Designed a simple user-friendly layout that displays all subscription options clearly.

- Subscription options and their details were originally provided in an complicated and confusing chart; designed new simplified graphics with clearer pricing.

- Also designed a clear, concise chart displaying detailed information on what each subscription tier includes.

- Frequently consulted with marketing directly to ensure the user experience is as smooth as possible without excluding any of their original requirements.

- Created artwork for headers to be used in different stages of the order process, as well as icons, buttons, backgrounds and other various graphical elements.