What is Visual Composer?
Visual Composer is the most powerful drag and drop website builder plugin for WordPress. This plugin made it easier for anyone to create a website inside WordPress without any coding knowledge.
The whole branding process starts with the brainstorm. For Kreatank the brainstorm is composed by different actions that are equally important, which are: understanding the brand/product/business, documentation, inspiration, sketching and designing.
The challenge for this project was to keep the logo recognizable, more connected to the brand and fresh.
The main brand colors stayed the same as before since the idea of the redesign was to refresh the image keeping it recognizable for the audience. There is only one new tone added to the color family.