Smithsonian Hirshhorn Museum | Pulse and Baselitz

Project
In collaboration with the Hirshhorn's exhibition and curatorial staff, Christine Lefebvre Design developed the graphics for Rafael Lozano-Hemmer: Pulse. CLD designed the entrance wall treatment, timeline graphics that spanned two walls, didactic graphics, and an exterior poster advertising the exhibition. Graphics aligned with the museum's branding.

Client
Smithsonian Hirshhorn Museum and Sculpture Garden, Washington, DC

Dates
November 01, 2018 through April 28, 2019


ENTRANCE  The title lockup makes use of reflective gold vinyl for "pulse." The dotted outline and shimmering gold evoke the hanging incandescent light bulbs in Lozano-Hemmer' Pulse Room installation.


ARTIST'S STATEMENT  An exercise in typesetting, the Artist's Statement is displayed prominently on the first wall of the interior galleries.

TIMELINE  Upon entering the galleries, visitors find a timeline of other artworks that also explore use of the human heartbeat. The dot ("pulse") from the title lock-up is used here to mark dates of featured artworks.


LABELS and directive texts are minimal and held to the museum's existing brand guidelines.





Project
In collaboration with the Hirshhorn's exhibition and curatorial staff, Christine Lefebvre Design developed the graphics for Baselitz: Six Decades. CLD designed the entrance wall treatment, didactic and timeline graphics, and an exterior poster advertising the exhibition. Baselitz was staged prior to Pulse, within the same exhibition galleries.

Client
Smithsonian Hirshhorn Museum and Sculpture Garden, Washington, DC

Dates
On view June 21, 2018 through September 16, 2018


ENTRANCE  After rounds of design explorations that played on the idea of "upside-down" (the artist was known for his "inverted" paintings), the museum chose to proceed with a direct type treatment for the title. The title treatment and entrance didactic used white and almond vinyl, and the walls were painted a brownish-burgundy, to coordinate with the paintings within the first gallery.


DIDACTICS  Eight texts introduced sections within the exhibition. Each included a quotation from the artist to add a layer of interpretation.

TIMELINE  The exhibition was arranged chronologically, and a timeline appeared in two spots. The timeline included events from the artist's life and relevant world events. Timeline graphics were direct-printed to panels that had been painted the same white as the gallery walls.

Smithsonian Hirshhorn Museum | Pulse and Baselitz
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Smithsonian Hirshhorn Museum | Pulse and Baselitz

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141
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Published: