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    The ones we won, the ones we were robbed of.
H2O Walk for Water was created to give people an easy way to raise money for water projects - sponsored walks from anywhere beginning with H to a destination beginning with O, hence 'H to O'. We wanted to avoid the preachy language used in many charity campaigns. The art direction draws attention to the contrast between the London cuppa and the water needed in Africa. 
Exhibition at the Getty Images Gallery for the London Long Copy Challenge Awards night.