Empório Local is a restaurant located in Pinheiros, in São Paulo, that offers local products, focusing on the small producer.
Through a careful curation, the client can find the best local products in the region.
It is possible to assemble a snack, a plate of cheese or a meal with the suggestions of the house. The menu is set by the costumer.
Logo studies. The last option was chosen.
E.L. values what is local, so its visual identity needed to translate Brazilianness in a sophisticated way.
The color palette was selected from the Brazilian flag, toning down the nuances.
It is located in an old townhouse on Rua Padre Carvalho, a classic example of the neighborhood's architecture.
In one of its environments there is a floor with a very particular pattern. It was inspiration for the creation of the visual elements that characterizes the identity of E.L.
