Background of the Project:
Every year, young people all over the world celebrate the sweetest day of the year -- Valentine's Day. They go on dates. They hold hands. They give each other gifts.
Challenge:
How can we make the sweetest day of the year even sweeter with the #Sweeeet of San Miguel Flavored beer?
Big Idea:
San Miguel Flavored Beer brings you to the SWEEEETEST SPOT this Valentine's day at the heart of UP Town Center.
