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78% is more that just a multimedia exhibition. It’s a visual storytelling experience created by combining blindruck artwork by Živko Toplak and c… Read More
78% is more that just a multimedia exhibition. It’s a visual storytelling experience created by combining blindruck artwork by Živko Toplak and computer controlled LED lights. Read Less
Published:
78% Project
Exhibition concept and overall design (in collaboration with Živko and Ivo Toplak)
exhibition setup and light program diagram
exhibition setup (only one light was lit at the exhibition and this photo serves only for concept clarification)
artwork without the light looks as an empty paper (image was contrasted to illustrate the idea)
artworks were in total darkness and LED light "developed" the art piece calling visitors to approach it
Light program finale; all lights were lit and in blue color. Also final thought appeared for visitors to read.
"Only water in this space is YOU. 78% of your body is water."
Educational zone
Another part of the project was educational zone (placed on square in front of exhibition building) explaining the process of preparing the exhibition itself.
Visual identity
We also created visual identity and coding for the exhibition. We implemented it in exhibition invitation, catalog, poster and educational booklet
detail of poster, invitation, catalog and educational booklet
invitation - front
invitation - back
exhibition catalog
catalog detail
artwork section - detail with transparency trick (75% of "darkness")
artwork section - detail with transparency trick (25% of ""darkness")
poster was 160cm long
educational booklet which included explanation of all elements needed to create exhibition
This project was developed @ Eklego, platform for visual dialogue