Background of the Project:
KFC brings a spin on its world-famous iconic recipe by making it CREAMY and CHEESY with the new KFC Parisian Chicken.
Market Opportunity:
The Myanmar market sees Paris as a destination that they aspire to travel because it is luxurious and premium, the fashion capital of the world, and the city of love So, we will leverage on the market’s desire for Paris experience with the all-new KFC Parisian Chicken.
Big Idea:
Love is a universal language and so KFC’s finger lickin’ good fried chicken. Anyone in Myanmar can relate and understand an act of love. We bring opulence, fun and entertainment to the launch of KFC Parisian Chicken with a CHEESY and CREAMY love story.
Watch how EIFFEL IN LOVE WITH KFC PARISIAN CHICKEN in this video!
