Cartoon Network Rebrand Package
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Cartoon Network, owned by Turner Broadcasting System, is a television network home to popular cartoons such as
Adventure Time, Regular Show, Teen Titans GO!, Steven Universe, We Bare Bears, and many more.
Demographic
Young teens and people interested in youth-oriented entertainment.
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Concept
Keywords
Young, Fun, Colorful, Dynamic, Energetic, Free, Original, Humorous, Active, Entertaining
Back to Basics
The concept strips animation down to its basics. It explores a minimal color palette and line work in order to bring
attention to the key factor that brings cartoons to life, which is animation. The style will be black and white, mainly
white outlines. The tone is energetic in order to produce excitement and the typography will be a bold and playful sans serif.
The content on the screen are distinct elements from CN's popular shows, such as the sword from Finn, one of the main
characters from Adventure Time.
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Typography Explorations
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Storyboard
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Style frames
