Nestlé Fruita Vitals PET Packaging Design

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We needed to design the label and the structural packaging of a juice PET bottle according to our chosen concept "SIP POSITIVE".

What's Unique?
What makes our project unique? On the one hand is the innovation in terms of the shape of the PET bottle, practical and ergonomic, designed for comfortable grip. At the same time, we graphically highlight the ingredients of each juice, which is very important for the consumer, combined with the strong impact of vibrant colours.

Standing out on a crowded shelf:

The wide variety of ambient juices and fruit drinks leads to a crowded shelf dominated by generic formats and imagery.

So the challenge for NESTLÉ FRUITA VITALS was to stand out — both from the

competition within the category and from what it used to be -- and to become the proud icon it has always strived to be.

A pioneering product portfolio approach:

It was created the original concept of product design & shape. In fact from the old brand remained only the name. We changed everything: logo, label, bottle shape. Modern appearance will product a new face and allow it to compete more effectively with other manufacturers.

3D Design of Initial PET Bottle:

A juicy story:

As part of the packaging redesign, NESTLÉ FRUITA VITALS has Revised it's complete portfolio of fruit drinks & Nectars and made all its products more natural

than ever. Developing design of this packaging, we focused on bright colours convey a sunny mood. We also stressed the naturalness, giving the maximum place to juicy & appetising fruit. At the bottom, juicy fruit peels are we have used juicy and wet fruits peel to add more appetite appeal.