Davi is a society oriented sneaker and apparel company. They are a brand with a message, to close the gap between inequality in sports, arts, and music. For every shoe you buy, a proceed is donated to your individual city's school for sport, arts, and music programs. One pair, one opportunity.
The idea of the mark comes from the story of David and Goliath. Just five stones were taken by David to defeat Goliath and one lucky shot was used to take him down. these line forms come together and shoot off into one shape at the top. The logo is minimal and iconic and represents victory, despite the odds being against you.
Two marks were created to be used to differentiate the apparel brand (the crest) and the sneaker brand (the lines). The logo is used through out the brand in various ways, lines on the side of the shoes, logo on the tongue, brand pattern etc.
*Shoe products are used as conceptual work.
