This is a business plan project during my first semester in music industry leadership program. In this project, I created a record company ETERNAL RECORD, which mainly focuses on issuing/reissuing vinyl records.
The artist I choose for my mock-up is VINIDA, an upcoming Chinese female rapper. In 2017, she released her first self-titled album, featuring 10 original songs. Two tracks are produced by DJ Mustard.
The VINIDA self-titled vinyl is designed as a 12'' red colored vinyl, with 10 lyric cards and a tour poster. In terms of packaging design, I designed two brand new album covers/backs and six lyric cards in total.
For lyric cards, I adopt four official single covers while the rest six are designed by myself.
An extra EP "BEFORE" is designed as a pre-order gift in this project. BEFORE features 8 songs from VINIDA during her underground era. It is a 7' colored vinyl.