S&P Global wanted to use what their known best for, data and insights, to tell a very different story about gender equality. We enlisted the help of 160 girls to put a face to the numbers, using real data to demonstrate that change pays.
For social, we partnered with Versus to create a series of videos that turned negative stereotypes on their head using S&P Global data.
CREDITS
Client: S&P Global
Agency: Publicis New York
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Erica Roberts
Creative Director: Shaun Bruce
Copywriter: Deirdre Hering
Art Director: Alyssa Leary
Executive Broadcast Producer: Terry Brogan
Director, Integrated Productive: Darianne Monkan
SVP, Group Account Director: Gina Leone
Production Company: Harbor, New York
Director: Danielle Katvan
Executive Producer: Kelly Broad
Producer: Michelle Woodward
Post Production Company: Versus
Creative Director: Justin Barnes
Executive Producer: Rob Meyers
Editor: Brian Sanford
Animator: Manny Palad
Engineer: Steve Perski
