United Airlines posted a graphic/illustration art challenge to promote women's art in live spaces. 

Her Art Here Mission, "We're dedicated to getting more women off the ground, and we want to aim even higher. We've worked with Women in Aviation, a nonprofit organization which provides networking, education, mentoring and scholarship opportunities, for more than 25 years, and we support Girls in Aviation Day to ensure there's more representation for women pilots in the future. Our mission is connecting people and uniting the world, and #HerArtHere allows us to connect women artists to the audience they deserve: the world" (Her Art Here, 2019).

This is a screen shot from the contest web site. It contains the details of the challenge (Her Art Here, 2019).

This image is the United Airline Style Guide design guideline (Her Art Here, 2019). 

Design Solution: This project features the California Region. The foundation background pattern is a modified and simplified topographical map of California. The purpose was to fill the negative space with a pattern that represents California without distracting from the featured imagery. Also, the flowing lines of the topographic map eludes to the areo dynamics that provide lift to the aircraft.

The featured imagery consists of five iconic world renowned women who called California home and represent five different artistic industries. Each women is know for their expertise in their respected fields. The women span seven generation of women as a nod to the "7's" in the 757 Model. The choice of five women is a nod at the "5" in the 757 Model. Additionally, each woman is wearing a head-coverings to represent the multiple hats/roles women wear/undertake in their lives.

Julia Morgan (1872-1957): Morgan is recognized as California's first female architect and has the prestige of designing San Simeon's infamous Hearst Castle as one of the over 700 buildings to her credit (McFarlin Law, 2014). 

Dorothea Lange (1895-1965): Lange opened her first photography studio in San Francisco and is immortalized through her Great Depression Photography (McIver, 2016). 

Maya Angelou (1928-2014): Angelou started her career as a one of the first African American women street car conductors. She later found her true calling in the written word (McIver, 2016).

Dorthy Arzner (1897-1979): Arzer is one of the first publicly recognized female directors in California during a time when it was an almost exclusively male dominated industry (McIver, 2016).

Stevie Nicks (1948-Present): Nicks is a successful signer songwriter for Fleetwood Mac and for her solo career (Nicks, n.d.). 

References:

Her Art Here. (2019). Retrieved from https://hub.united.com/her-art-here-submission/#

McFarlin Law. (2014, March 19). 4 of the Most Important Women in California History. Retrieved from https://www.mcfarlinlaw.com/4-most-important-women-california-history/  

McIver, J. (2016, March 31). 10 Trailblazing Women From San Francisco. Retrieved from https://theculturetrip.com/north-america/usa/california/articles/10-trailblazing-women-from-san-francisco/

Nicks, S. (n.d.). About. Retrieved from https://www.stevienicksofficial.com/about