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    branding of a dead musician
we were tasked to posthumously design an identity for the french inventor of easy listening to be applied to album re-issues and a brand new website. with over 300 albums recorded in his lifetime franck pourcel is dubbed as the father of orchestral lounge music, yet he is barely known in the u.s.! we were tasked with making his enormous catalog searchable as well as appealing to younger generations. by unifying his identity on his latest 4-cd boxset as well as a brand new website and a european television ad campaign, we were able to make him and his music more reachable. and this is just the beginning, there is much more to come from franck in the future, stay tuned! visit http://www.franckpourcel.com