Joosup Juice Drink
Brief
The design brief focussed on shelf stand-out through a creative reinterpretation of the
conventional design codes.
Challenge
This product has 3-4 percent simple Fruit Content but contain 120 percent of vitamin A&C (In mango) 180 percent of vitamin A&C (In Apple). so as per regularity issues client don't want to showcase real fruits on packaging design.
How we did it
The key idea behind the design was to create visual stories inspired by the fruit Fruits and juices are synonymous to healthy lifestyle. A playful couple gives away a very strong message, a healthy bonding. The slit-like opening at the edge shows the fruit contents in the drink which is also proportionately correct. Playing with the fruits also stands for the ease with which one can include fruits in daily routine.
