AZELFRANCE
re-branding logo / posters / price tags / billboards / other visual design
In my research, I delved into the evolution of the local company AZEL D.O.O., uncovering valuable insights on how it transformed from a modest local enterprise into a national 'brand.' The company, which initially started with small shops, has now expanded to encompass 80 stores across Bosnia and Herzegovina, earning a reputation for quality and competitive pricing.
Despite its success, I couldn't help but notice that the current logo, with its color and style reminiscent of the foundation year 2003, lacks a reflection of the company's growth. In my work, I fearlessly advocated for a revolutionary change in the visual identity, considering the substantial strides AZEL D.O.O. has made.
While initially conservative about altering the company's signature colors to maintain brand recognition, I ultimately embraced the idea that a company with such a strong brand presence can boldly undergo significant changes. This radical transformation, accompanied by a series of new slogans, symbolizes the rebranding of the logo, perfectly timed for the upcoming spring-summer 2019 season.
For instance, introducing the slogan "DRESS UP YOUR SPIRIT" not only serves as a catalyst for logo modifications but also aligns with the theme of rejuvenation associated with the changing seasons. Other slogans have been crafted to convey the message of rebranding and resonate with the spirit of the company's evolution:
Catch the spring mood
Catch the spirit of the trend
Be able, be fashionable
Create your own fashion
Join the spirit of the street
être capable, be fashionable (consider revising this slogan for clarity)
Suit yourself with something sweet
Follow your own fashion
Dress up your color
Stay in the right mood
These slogans aim to inspire a sense of individuality, creativity, and fashion-forward thinking among the target audience. Additionally, I have included introspective questions and prompts to further engage the audience in the rebranding process:
What is the best thing that could happen?
What is the best thing you did today?
What is your favorite color?
Show me how you look in the mirror.
Keep walking with your own color.
Find your outfit.
By combining a visually impactful logo redesign with these compelling slogans and prompts, AZEL D.O.O. has the opportunity to not only maintain its existing brand awareness but also elevate its image to new heights in the ever-evolving market.
