To redesign the current siding category to create a hybrid transactional/educational category.

Siding had a lot of challenges as to what the most important information is for the customer. User research that we conducted on the category most customers had already done a lot of the research, or knew what they wanted. The rest were unsure or hesitant to make any decision without more information.

I created a design that allowed those customers to quickly go to the products they wanted, followed by key educational sections for less informed DIY or project hopefuls. Once those two key user's needs were met I finished the page with additional resources to complete the project and helpful non product content was added post-UX to offer a complete transactional/educational category.