Elliott Homes Break In Bash Invitation
& Campaign
Winner Triangle AAF Awards
Gold - Best Dimensional Invitation • Gold - Best Invitation Campaign • Judges Choice Award
Gold - Best Dimensional Invitation • Gold - Best Invitation Campaign • Judges Choice Award
Elliott Homes was planning an opening for their new design studio and corporate offices located in
a former bank building. The client had intentionally left many of the old bank’s features intact,
using the vault as a conference room and teller windows as cubicles.
a former bank building. The client had intentionally left many of the old bank’s features intact,
using the vault as a conference room and teller windows as cubicles.
A private Grand Opening Party & Ribbon Cutting would be held the night before the official public opening. Knowing the building’s history and atmosphere we chose to theme the event to be reminiscent of a sexy high-end caper film such as Ocean’s Eleven or The Thomas Crown Affair.
The invitation and e-vite series began the experience even before the event.
The objective was to create a buzz reminiscent of a movie launch.
The dimensional invitation was mailed to the VIP attendees. In the morning, a package containing a small envelope arrived. Inside was a key and a mysterious note.
Later that day a mysterious box arrived containing a lockbox.
The key delivered earlier unlocked the vault revealing a confidential dossier, two gold bars (chocolate), sunglasses, an invisible ink pen and a golden envelope.
Inside the dossier, clues and notes had been written in invisible ink, which could be revealed using the black light on the included pen. This dossier set the “mission” to attend the party and infiltrate the vault.
The golden envelope contained the official party invitation for the “agent” to gain access to the event.
E-vites
