Pestka is a new brand of top quality pumpkin seed oil made from organic pumpkin seeds grown in west Hungarian fields. Mainly cultivated, pressed and used in Austria and in Hungary this type of product is now being introduced to a new audience. This amazingly healthy and tasty dark oil that has a delicately nutty flavor deserved an elegant packaging solution that would reflect its features.
With all these in mind Meteora chose a color palette with dark green, that corresponds with the product itself. The use of copper foil fits in pumpkin and stands out along with white geometrical typography. The project went on to include packaging, stationery, business cards. Packaging is a concise visual expression of natural, ecological character of the product and supports a holistic brand experience for the customer.