Rodeo made in Italy. Alessandria, Italy. 2012 Lost in the middle of nowhere stands the Clayland Ranch, run by a friendly couple with a great passion and a lot of scars. Near the arena, a huge barn and endless meadows where the stallions gallop freely. It is here that a few years ago started the Italian rodeo championship. In 1998 was born the IRCA (Italian Rodeo Cowboys Association) with the aim of promoting the sport of rodeo in Italy. This discipline is basically unknown in Europe, but those who practice it don't joke at all. There are those who drive for 1200 km in a weekend just to ride a bull for 8 seconds, with the risk of breaking some bones, if not worse. But these guys do not care, because the emotion you feel when you are on the backs of these animals, it's like a drug ... you just get addicted.