Old enough to understand what is the most delicious ice-cream
Task: to develop a new brand for ice-cream
We made consumer research to understand the audience better. A brand strategy was based on this research.
The older you get, the simpler ice cream you choose - simple vanilla or chocolate classic tastes rather than “complicated mixes”.
Thus it was necessary to develop a brand that would be understandable to modern "adult" consumers.
Creativity: the name “Выросли-поняли” (Old enough to understand) perfectly describes the brand philosophy and fends to a well-known phrase familiar to everyone from childhood – “When you are old enough, you’ll understand”.
The name is completed by the concise design with true-life phrases that are understandable to adults.
Client: Mogilev Ice Cream Factory
Task: to develop a new brand for ice-cream
We made consumer research to understand the audience better. A brand strategy was based on this research.
The older you get, the simpler ice cream you choose - simple vanilla or chocolate classic tastes rather than “complicated mixes”.
Thus it was necessary to develop a brand that would be understandable to modern "adult" consumers.
Creativity: the name “Выросли-поняли” (Old enough to understand) perfectly describes the brand philosophy and fends to a well-known phrase familiar to everyone from childhood – “When you are old enough, you’ll understand”.
The name is completed by the concise design with true-life phrases that are understandable to adults.
Client: Mogilev Ice Cream Factory
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