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About

About

These deliverables were created to answer the D&AD brief for Ted Baker – Introducing Ted To A New Country.​
Published:
These deliverables were created to answer the D&AD brief for Ted Baker – Introducing Ted To A New Country.​
I chose to explore Brazil as a new territory for Ted, focusing on creating a British music festival in Rio De Janeiro. Rio De Janeiro and Brazil have a huge carnival and party culture; a festival of music and fashion seemed like the perfect why to create brand awareness for this wholly British brand.