Out of the Dark Typefaces presents custom typeface Ausano Bold for Amaro Ramazzotti
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Ausano Bold serves both as logotype and display typeface throughout Amaro Ramazzotti’s redesign by Landor Milan. Lettering found in Ramazzotti advertisement posters from around 1950 builds the starting point for a strong and modern typeface.
The vertical endings of C/G/J/S/a/c/e f/g/j/s/t are crucial for the design of the typeface and its geometric but friendly approach. The vertical endings and its space-saving dimensions allows it to be set very tight, which makes it a welcome aid in advertising matter and posters. On the whole the design is extremely robust and expressive without loosing its vivid and timeless feel. Characteristics of the lower case are a large x-height and relatively short descenders. Despite the compact design, the counters are open enough to support good readability.
The vertical endings of C/G/J/S/a/c/e f/g/j/s/t are crucial for the design of the typeface and its geometric but friendly approach. The vertical endings and its space-saving dimensions allows it to be set very tight, which makes it a welcome aid in advertising matter and posters. On the whole the design is extremely robust and expressive without loosing its vivid and timeless feel. Characteristics of the lower case are a large x-height and relatively short descenders. Despite the compact design, the counters are open enough to support good readability.
EXTENT: Bold
YEAR: 2017
LICENSE: Exclusive
AGENCY: Landor Milan
CLIENT: Ramazzotti
DESIGNER: Philipp Herrmann
YEAR: 2017
LICENSE: Exclusive
AGENCY: Landor Milan
CLIENT: Ramazzotti
DESIGNER: Philipp Herrmann
FOUNDRY: Out of the Dark