This logo is designed for a Cat Food Company called Tip-Toe. The
company focuses on healthy food formula for kittens. Therefore, the
design is inspired by the product reflecting the youth and playfulness
of the kittens. Design decisions are also made to go well with the fun
and playful name of the company. For that reason, the round bubbly
and almost cartoon font of Putto is chosen to represent the feeling
of the brand name.
company focuses on healthy food formula for kittens. Therefore, the
design is inspired by the product reflecting the youth and playfulness
of the kittens. Design decisions are also made to go well with the fun
and playful name of the company. For that reason, the round bubbly
and almost cartoon font of Putto is chosen to represent the feeling
of the brand name.
The packaging for Tip-Toe is designed based on the main concept
of the company’s name and logo, which focuses on the playfulness,
joy, and youth of the kittens.
The package is designed for dual purpose and can be re-used as a
toy for the kittens after consuming the food.
Circular shapes are used as the main shape on the structure of
the package as well as the design to emphasize on the playfulness
feeling of this brand.
of the company’s name and logo, which focuses on the playfulness,
joy, and youth of the kittens.
The package is designed for dual purpose and can be re-used as a
toy for the kittens after consuming the food.
Circular shapes are used as the main shape on the structure of
the package as well as the design to emphasize on the playfulness
feeling of this brand.
