Travling
The Client
Travling, a travel guidance app based in Jogja. It helps to arrange a customized itinerary based on the locations you wish to visit. The algorithm will suggest the best route for your holiday from your current position to the closest destination . No more panic or clueless when you have no time to arrange an itinerary. Just sit back and relax.
The Strategy
Build a brand identity that could radiate the friendliness of the app at a glance. Supported by a witty and adventurous travel partner which represented by a mascot. Choose the most relatable colours to holiday and adventure which can influence people to explore more.
The Output
We challenge ourself to choose Super Blue as the main brand colour, a daring and bold colour, represent the blue from the ocean. Along side with Marine-blue to balance out the colour scheme. The name 'travling' we picked to illustrates the simplicity and modern of the app services, strengthen with a simple and concise iconography used for the UI/UX. We develop and divide the character of the mascot into three personalities. The adventurous one, a foodie and meticulous one which only appear for specific services, ready to help the user whenever they feel needed.
