Youth Quake - Rebranding
Youth Quake(YQ) is a campus movement since 2009, by the Pingtung Peace Church. Concentrate the students' teams in the Pingtung area to win glory for the school. In the process, the relationship between students, teachers and students is closer, and the attitude of character is shaped. YQ is a campus movement that shocked the Pingtung area. In 2019, YQ rebranded the brand's visual identity. The concept is conceived in the Internet generation. The logo is based on the power symbol and symbolizes youthful energy. With the social media related symbol slogans, stacking the information sense of the explosive volume, such as the explosion of the love school declaration, reflects the brand concept.

Youth Quake(YQ)發起於2009年,由屏東和平教會主辦,於每年三到四月舉辦「Youth Quake校際新創藝大賽」。在大屏東地區所有的的國中、高中職校園裡,掀起一股愛校的浪潮,凝聚各校學生組成團隊,共同為著校園的榮譽而參賽。過程中學生對於校園有更深的認識,學生、師生間的關係更加緊密,品格、態度被塑造。並推動「Youth Care・Your Should Care 愛心關懷行動」從愛校園推展到愛社會,進入屏東各大醫療機構、弱勢團體中,關懷有需要的人。YQ,是一股震撼大屏東地區的校園運動。

2019年,YQ邁向下一個十年,我們為YQ進行了品牌視覺識別的重塑。整體識別規劃的概念發想於網路世代。標誌設計,發想自電源符號,象徵青春能量的啟動,並以網路、社群媒體相關符號、圖示、標語,堆疊出爆量的資訊感。如一句句洗版的愛校宣言,以反應品牌的理念。​​​​​​​



Youth Quake - Rebranding

Client: Youth Quake
Type: Branding

Art Director: 陳慕溪 MooC Chen
Design: 陳慕溪 MooC Chen, 陳亭媛 Anna Chen, 陳亭珊 Sophia Chen

Production: Pingtung Peace Church
Year: 2019

Copyright © 2019 Pingtung Peace Church. All rights reserved.​​​​​​​
Youth Quake 品牌識別
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Youth Quake 品牌識別

Youth Quake - Rebranding Type: Branding Client: Youth Quake Year: 2019 Creative Director: 陳慕溪MooC Chen Art Director: 陳慕溪MooC Chen Designer: 陳慕溪 Read More
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