Rebranding for Coppelia NYC
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Coppelia is a Latin Diner with a Cuban essence, in the heart of Manhattan’s most dynamic crossroads —Chelsea, Greenwich Village, and the Meatpacking District. Since opening in 2011, Coppelia’s 24/7 neon sign glows through the night always welcoming the morning. It’s the perfect place for early birds and all-night revelers, lunchtime meetings and dinner catch-ups.
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In 2018 Coppelia decided to renew their image and I had the opportunity to develop the rebranding project that included a logo, menus, neon signs, website, plus some details to improve the general look of the restaurant.
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The challenge of this project was to reflect Coppelia as what it is: the perfect combination between the paced NYC and the spicy flavor Latin culture represents. I wanted to keep the two most iconic elements of this fusion, for a diner: geometric shapes that resemble neon signs, and for La Havana, the pastel colors that Cuba is known for.
