Day 1 :: Efficient Navigation
User research shows that when visitors come to the site, they prefer to filter by pet rather than product. How would this impact the information architecture of the site, particularly the page navigation at the top?
Day 2 :: Marketing Real Estate
The marketing team has three campaigns scheduled to run at the same time: Black Friday, a strategic brand partnership, and an ad to promote their new mobile app. They would like all three to launch and be promoted at the same time. How will you accomplish this?
Day 3 :: Top Products
You’re given a Google sheet that includes a complete list of products and tasked with organizing the information in a way that aligns with marketing initiatives. Which products will you feature on the landing page?
Day 4 :: User Support
While site organization helps decrease a user’s need for help, there may be more finite questions such as “how do I find all grain free products?” What can be implemented or added to the landing page experience to help users connect with customer support?
Day 5 :: Simplified Purchase Flow
25% of users are adding items to their cart, but not completing the purchase process. Through user surveys, they've expressed that the cart is hard to edit and there are too many steps in the purchase process. How will you simplify the purchase flow?