BUILT FORD PROUD

For this series, Bryan Cranston lent his legendary pipes to underscore the pride Ford Service techs put into taking care of their customers. From performing routine maintenance to servicing tires, brakes and batteries, these pros are Built Ford Proud just like the vehicles themselves. The work ran in digital preroll, social, broadcast and in dealerships across the country. Phoenix testing proved these to be some of the highest-rated videos for likability, memorability and consumer action in Ford history.

We carried the "Ford swagger" into other mediums as well, including Cinemagraphs, Instagram Stories and POS.

Service Waiting Area Posters