A beautiful digital content platform to inspire and engage OMEGA's global female audience.
We were asked to conceive and create a digital content platform that could inspire and engage a global female audience for iconic luxury watch brand OMEGA.
We gave OMEGA’s site a strong underpinning message — that a beautiful woman is a purposeful woman and vice-versa — that unified OMEGA’s diverse mix of lifestyle content.
We created a name (‘Time for Her’) and a strapline (‘For Women Who Live Every Second’) that alluded to both brand and belief.
Time for Her’s tapestry-style layout gives a personally curated feel to OMEGA’s stories and evokes the qualities of femininity, elegance and time which are core to its existence.
We handled the full UX, responsive design and build of the Time for Her website. We also built a bespoke CMS for the 12 different global translators.
Finally, we creatively directed a video to promote the website for its launch in Milan during Fashion Week.