3SEC.GALLERY POSTER SALE
Visual identity and campaign for 3sec.gallery Poster Sale
3sec.gallery has collected and exhibited more than 800 posters over the years. These posters were sold during a Garage Sale, for which we provided the visual identity and campaign. As a visitor you could browse through 800+ posters containing work by students but also by prestigious designers such as Stefan Sagmeister, Milton Glaser, Felix Pfaffli, Paula Scher and Jeremyville.
We were inspired by the visual language of American cardealerships. Based on illustrative typography, stars, patterns and signs, we designed several posters and an animation. We used our beloved black and white copier to give the whole identity an analog and nostalgic feel.