K&K Spa Identity
Not only good for the skin but also for the mind, Spa sessions are becoming a must for those in search of well-being. K&K opened late 2018 to offer beauty care and wellness solution within the city.
With an opening set for late 2018, it was a first necessity for them to get a brand identity that would run throughout the elements displayed in the space. Wide Vision was contacted to bring to life a brand identity that would reflect the experience customers are offered at K&K.
Without any idea about where to position themselves but also how to do so, K&K reached to us to get some help solving these issues.
Therefore, the first challenges was to identify the target, then start a reflection on how to shift the branding to catch its attention.
Therefore, the first challenges was to identify the target, then start a reflection on how to shift the branding to catch its attention.
The second challenge was to make the branding elevate the place as a premium one, in order to respond to the target’s expectations and promote the space at a higher level compared to similar venues.
We first created a logo embodying the venue’s ambitions that started the client’s affection for the remaining elements to come. We worked around several notions related to spas and translated them into the first steps of the brand. The positive reception from the client led us to pursue the project into a sophisticated direction with muted tones that would be aimed at a feminine audience.
With a fresh and authentic identity, K&K has been able to put an image on their offer and won recognition from their clients. Not only their branding helped insure the quality of their service, but it also positioned them on top of their challengers thanks to a range of refined brand collateral.
